Consumer behavior has been on a whirlwind of change since the 90’s.
Come the new millennium, the tipping point was on our side in the name of increased aggression to market products and services using the internet.
Nowadays, nobody thinks about using the Yellow Pages to obtain information on businesses and their contacts. If you expect your consumers to do it, then you are in for a particularly rude awakening.
The in-thing now is lead generation.
Many people assume that local lead generation is not important, but that is a huge mistake because local does not mean your neighbor next door neighbour; it is a far wider term than you actually think. This are some tips that enable you to get local leads and develop a campaigns that rocks.
How to Get Local Leads Online - FAST GUIDE
1. Blogging helps
More than anything, blogs give you credibility. In addition, they present you with an opportunity to engage with your prospects in a productive way. Here, you need to be very creative with the way you handle your content.
Keep in mind that most consumers out there are bombarded with sales pitches every day. It has become the rule rather the exception, but it still scares them. Go slow with your blog and take time to create rapport. Sure, you want to sell in the end, but online users have always been skeptical, and you do not want to lose them soon after establishing a bond.
2. Create a website and use your own domain
This might seem like a no-brainer, but incredibly, a little over half of small businesses do not own their own websites.
You might have Twitter and Facebook, which is great too, but the problem here is that you do not have a medium of exposure that resonates with what your brand is all about. Remember, sites that you do not own will always have restrictions.
3. Use keywords appropriately
Your avenues of engagement need to contain information that enhances your visibility. Ensure that you use said keywords in headings as well as subheadings. Localizing keywords makes it far easier for prospects to find you.
For example, it would be better to list down your service as "Car Repair Service in New Jersey" rather than plain old "Car Repair". The former is very specific while the latter is too generic. The problem with generic keywords is that they give the reader too many mixed signals, even when Google tailors results in a regional pattern.
4. Make use of directories
Directories give you an opportunity to put down your details in such a way that prospects can find you fast. Take advantage of this service, because Google and Yahoo are far from enough when it comes to exposure.
Since there are so many directories floating around the internet, you will have to find the ones that suit your needs
Lead generation is a key concept in the long-term plan to increase sales. As a small business, the first step you need to make is work to gain the confidence and trust of the audience.
If you move too fast with your pitch when they do not know you that well from an online perspective, you will spook them.